Mt. Borah Apparel

Skills Strategy UI/UX/IA PHP MySQL Objective-C Video

Location LaCrosse WI

Mt. Borah (now Borah Teamwear) came to Lackner Buckingham in need of a rebranding for their web site. An inefficient WordPress site needed to be reconstructed into a more professional solution fitting the high quality of the brand. In addition to the fully bespoke structure of the site, we added a custom storefront (including a team store), CRM integration, HTML version of the ever awesome custom kit builder for the iPad, and many many user specific front and back facing updates. The result is a visually dynamic, quick loading user experience that reinforces the critical fact that the product is produced right there in Coon Valley, WI for discerning athletes everywhere.