We partnered with So It Goes in London to bring their print publication to the iPad. The trendy culture magazine was brought to life with engaging and immersive features that only a custom native app can achieve. Supplementary video, clever use of gyroscopic page animation as well as tons of bonus content and outtakes highlighted the experience. A hallmark of the LacknerBuckingham digital experience were custom interactive ads. Who new advertising could be this much fun and useful?
"So It Goes is a contemporary pop culture + technology zeitgeist ." Excellent App that explores new avenues in content creation
by - Version - John Bandini - 1.0 by - Version - Jan 14, 2014
Interactivity, an overarching narrative and design concept, amazing functionality and incredible content – from Felicity Jones and James Franco to Michael Wolf and Chet Faker – combine to make this an App not to be missed.
by AtticusFinch1 - Version 1.0 - Oct 30, 2013
Beautiful first few 'chapters' of the digital offering from So It Goes. Engaging print content beautifully adapted for the iPad. Well worth a download
Beautiful app for an amazing magazine
by Tomslatt - Version 1.0 - Oct 29, 2013
Incredibly well put together app that acts as the perfect companion to such a wonderful publication - I look forward to seeing how it develops
by AllmanBoys - Version 1.0 - Oct 28, 2013
Great videos, super interactivity, super extra content. Makes the print mag sing. 5 star.