So It Goes

Skills Strategy UI/UX/IA Objective-C

Location London UK

We partnered with So It Goes in London to bring their print publication to the iPad. The trendy culture magazine was brought to life with engaging and immersive features that only a custom native app can achieve. Supplementary video, clever use of gyroscopic page animation as well as tons of bonus content and outtakes highlighted the experience. A hallmark of the LacknerBuckingham digital experience were custom interactive ads. Who new advertising could be this much fun and useful?

"So It Goes is a contemporary pop culture + technology zeitgeist ."



Excellent App that explores new avenues in content creation
by - Version - John Bandini - 1.0 by - Version - Jan 14, 2014

Interactivity, an overarching narrative and design concept, amazing functionality and incredible content – from Felicity Jones and James Franco to Michael Wolf and Chet Faker – combine to make this an App not to be missed.

Highly recommended
by AtticusFinch1 - Version 1.0 - Oct 30, 2013

Beautiful first few 'chapters' of the digital offering from So It Goes. Engaging print content beautifully adapted for the iPad. Well worth a download

Beautiful app for an amazing magazine
by Tomslatt - Version 1.0 - Oct 29, 2013

Incredibly well put together app that acts as the perfect companion to such a wonderful publication - I look forward to seeing how it develops

Super Stuff
by AllmanBoys - Version 1.0 - Oct 28, 2013

Great videos, super interactivity, super extra content. Makes the print mag sing. 5 star.